Search Engine Optimization

Search Engine Optimization is one of the most effective digital marketing channels that has the power to convert your website from a loss-leader to a sales superstar.

It is often thought that the definition of search engine optimization (SEO) is getting more traffic to your website from the major search engines, such as Google. We believe that this is only partially correct, that SEO additionally includes getting more results with what you currently have in place.

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black hat SEO
What is Black-Hat SEO?

There’s no argument about it, search engine optimization can be extremely competitive for “big money” keywords.  I could only begin to hypothesis on the true business value for a loan company to rank for “payday loan”, but for the sake of keeping it simple we can assume that it is a very large figure.  With…

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